SYSTEM INTEGRATION IN A CO-OPERATIVE SOCIETY

 

 

Jiri Vorisek, Jan Pour

The Department of Information Technologies

The Prague University of Economics

W. Churchilla 4

130 67  Prague 3

 

e_mail:    vorisek@vse.cz,   pour@vse.cz


Published: February 1997

 

 

 

 

Annotation: This paper is considering the global trends in economical and information environment and their influence on strategic management of IS/IT and on the systems integration. The Systems Integration is here understood as a model of the management of development and work of complex information system in conditions of highly heterogeneous products and services  of IS/IT. Actual trends lead to creating alliances of specialised subjects and to a competitive environment of a new quality - competition of alliances - with strong support of co-operation inside the alliances.  This move will have a strong impact on the character of information systems and on their management, and that will happen mainly on the strategic level ( it will strongly influence the principal of creating information strategy ).

 

Key words: co-operative society, systems integration, information strategy, IS/IT architecture, application software, management of information system

 

 

 

1. Introduction

 

We live in an exciting era of information age, in which new communication possibilities and continuously expanding range of information systems and information technologies (IS/IT) are changing us and our society. Computers became one of the most favourite toys of our children, information technology allows us to call our partner from a walk in a park to another continent, electronic business is changing our customer’s customs as well as business companies organisations and its logistic chains. This way we could continue.... . One of the major society changes, to which we would like to put attention to in this paper, is the expansion of co-operation of economical subjects and the change of character of this co-operation. The changes are so significant that we can talk about a co-operative society.

 

 

This paper is not aimed at giving a new method, a technic or a tool to solve current problems, but it is an experiment to look into the future. Economical and social time is perpetually accelerating against astronomical time, and the future is closer to us now than it was ten or even fifty years ago. The look to the future is rising many questions:

 

·         what character the economical environment of co-operative society will have ?

·         which role will the information technology play in it ?

·         through which changes will the current information technology have to go ?

·         how will the Systems Integration at the beginning of a new millennium look like ? Will it be a leftover cliché or a commercial fetch or a necessity of informatics  and maybe not only of it ?

·         which services will be required from the systems integrator  and who will be able to perform it in the future ?

·         will the systems integration be rather (well) paid service, or knowledge and ability of the most qualified  or a way how to carry out the power ?

·         shouldn’t we already start to reinterpret today’s approach to the management of information systems, so that we are prepared to respect movements in society and the revolution in information technology in a reasonable time ?

 

 

2. New quality of competition  -  a co-operative society

 

The trend of development in the society is from the “classic unstructured” competition to the new quality competition, the competition of alliances, where is strongly supported the feature co-operation. The range of co-operations is increasing not only in local, but mainly in a global rate.

 

For example in the area of information technology and information services in the last few years many significant co-operative alliances have risen:

 

 

·         co-operation of SAP and Microsoft companies for interconnection of products OIS of Microsoft and R/3 of SAP.

·         co-operation of Digital and Netscape companies aimed at the transfer of the Netscape company products ( mainly of the Netscape Navigator Browser )  into the Unix of Digital and into the joint marketing and sale.

·         co-operation of Oracle and SUN companies on the development of network computer called JavaStation.

·         co-operation of TV company NBC and Microsoft company for providing information services of a new quality. Both companies brought in their strong abilities: Microsoft - communication software and database software management, NBC - its TV programme and wide archive of political and geographical information. Together they are then offering information on politicians, events and countries which the spectator of NBC TV programmes requires.

 

 

Alliances of smaller subjects are also created and they are aimed at specific services for the customers. In Czech Republic for example in 1996 Alliance of Czech airlines, Congress Centre, chain of hotels City Hotels Group and  Garant company was created for providing services for congresses and banquets preparation. Alliance is aimed at offering complex services when organising congresses and conferences.

 

 

Common character of all alliances is bringing the strong aspects and sources of companies, which other companies don’t have, into the alliance. The ability, of each partner to compete, is strongly strengthened by mutual co-operation. The co-operation growth and alliances creation depends on a number of economical, technological and social reasons:

 

·         communication and information infrastructure is creating new and highly supportive environment for the development of new, intensive and highly effective forms of co-operations - for example virtual teams,

·         the level of skills of both, population and individual economical subjects is rising, not only in the area of information technology but also in other areas. A necessary condition for co-operations is created along with it. It has always been a rule, that the ability to cooperate had appeared more with the clever and qualified people, than with the others,

·         the development of new products and services needs speed, finance and other sources to such extend that it is forcing the creation of extensive co-operations of heterogeneous specialised subjects,

·         logistic chains are already today significantly exceeding the borders of one company by its integration (information industry,  automobile industry, aviation) and interfering into constantly expanding spectrum of economical subjects. This interconnection of subjects within the logistic chain was supported among others by the development of EDI standards,

·         if EDI used to be mainly a subject of big firms, today there is a fast development of EDI applications in middle and small companies - it is and it will be for them the condition of co-operation.

 

A specific area of co-operations in global world is the co-operation of universities and research teams. There isn’t anymore the national and cultural barrier for co-operation of the research teams on universities. As well as the development of Internet, the co-operation among universities is a source for the co-operations in economics. It is not significant for co-operation of these teams whether they are based in one location or speak the same language.

An order is not the motive for creating a co-operation. The main motive of co-operation is the common vision of the future.

 

Creation of strategic alliances and co-operative teams is not the only character of co-operative society. Another character is the growth of the importance of outsourcing. Modern firms have already left ineffective strategies of  wide diversification of their products and activities, they are trying to concentrate on relatively close areas of activities, in which they have the best conditions for competition. They are trying to move the rest of activities outside the company. The key question now is, how to find the most suitable provider for  the required services.

 

The third feature of co-operative society is the constant searching for the most suitable suppliers of products and services. The only supplier of a product or a service, who is capable of satisfying the demands of customers in a certain period, has a chance of having a profitable deal.

 

 

 

3. The co-operative society  -  its demands and consequences

 

As we are standing at the beginning of a co-operative society, it is bringing up a logical questions, what demands will be put by this society on individuals and economical subjects in the future and what other consequences we can expect.

 

We are convinced, that the first condition for success of individuals and economical subjects is constant adoption of new knowledge created by others and creation of own knowledge. Suggestive in this trend are for example publications by Drucker [Drucker, 1993] [Drucker, 1994]  and Donovan [Donovan, 1994], or the development of firms like Microsoft, SAP or Netscape.

 

The second condition is a maximal flexibility. As it seems, alliances won’t stay long. They will be terminated, if the common vision shows to be insufficiently supportive, when the mission of alliance will be fulfilled. At the same time, many new alliances will be rising. One of the key questions of the strategic management of a company will be when to create alliance, with whom, for what purpose and under what conditions.

 

High flexibility will also be required from individuals. Economical environment will develop in a faster rate, many areas of business and professions will be terminated, and new ones will be created. Transfer of workers from one area of business to another will not be a question of  ten or more years as it was with the transfusion of cultivators into the industry and industry workers into the services. We will have to be prepared for changing our profession several times during our productive age. Our education will have to respond with it, and we will not finish educating ourselves at the end of high school or university, but we will study the whole live - for example university of the third age aimed to pensioners.  Education will than become the major need of an individual. 

 

The third condition of successful interconnection into the co-operative society is to inform others about the knowledge, abilities and sources, which I have and which I offer.  If the vision of Bill Gates is true  [Gates,1995], then in the future we will not be choosing a bank, a doctor, a lawyer or a library mainly by its close location , but by the level and price of services that is offered, then the key question of success of service providers will be a suitable way of offering and providing the service. Fast development of WWW technologies shows, which direction we should follow.

 

WWW servers solve technological aspects of the subject, but they don’t solve the question “how to choose the best product or the most suitable provider of the service”. The problem is, that there still doesn’t exist a standard group of parameters for many products and most of services, which would well describe a product or a service for the purpose of selection. A suitable example of standardisation of characteristics describing  a product is the sale of electronics and cars. A personal car can have folowing characteristics: the engine volume, break system, inside fittings, maximum speed, consumption, price of the car, price of interior parts, insurance, etc.. The service, which characteristics are well standardised is for example a hotel accommodation. With the both mentioned examples we can already today imagine a program, which will choose, based on our requirements from the WWW pages of providers of a product or a service, the most suitable type of car and its salesman or the most suitable hotel for our vacation.

 

If the development will be heading the indicated way, the co-operative society has a chance to fulfil the idea of A. Smithe about “the capitalism without friction”. With this term A. Smith marked a situation, when buyers will have exhaustive information about the offered commodities and their prices. The quality and price of a product and a service will then become the inexorable sieve for the lagging behind and unreliable producers and service providers, because their up to date protection  - the distance of other providers from the customer and the uninformed customer - will come to an end. On the Internet there will probably be an approachable experiences of other customers with a certain product or a service.

 

Another expected consequence of co-operative society will interfere into the social area. Communication possibilities, the changes in areas of business and expanding forms of virtual organisations and virtual teams will lead to depopulation of cities. One of the major means of a city, as a labour concentrator, will disappear.  [Gates, 1995]

 

Massive investments by state into the communication infrastructure will continue in developed countries. A state, which will allow its communication infrastructure to age, will not be noticed by investors, because bad communication infrastructure will block co-operations and trade as well.

 

Consequences of above mentioned changes will have to also appear in legislation area. It will be necessary to modify the copyright law to support new forms of granting licences for intellectual property  ( distante usage knowledge and information databases, publications, films, paintings....). Global electronic trade will create pressure on standardisation of business and other types of law in different countries.

 

Changes will also continue on universities. Co-operation of universities will be strengthened in pedagogical process. Even big universities won’t have experts for all areas of business. For that reason a circulation of professors and common interchange of teaching materials will follow.

 

 

4. Co-operative society  -  a new quality of information systems

 

As we tried to show - information technology and its applications have strong influence onmovements in society. These movements will necessarily reflect back in a totally new demands on informatics. We are now standing in front of a question “ what changes will information technology have to go through”.

 

 

4.1 IS/IT Open architecture

 

For co-operating subjects will be more and more important to find a relevant level of interconnection of their information systems. Even with a tight relation of IS/IT of co-operating partners, a private character of a major part of information system and its high security will have to be kept. We suppose, that it will have to be a higher level of information links than it is now in the area of classic EDI or electronic trade. It is for example an information support of co-operation in the development of new products, the development of marketing activities, production plans co-ordination etc..

 

This consideration is bringing us to an idea of “information system open architectures” and not only technologically but also at application side. Information systems of co-operating partners will connect at the beginning of co-operation and disconnect at the end. That way a time limited integration of different information systems of different firms will be carried out. The term „open architecture“ is always relative and doesn’t mean access to anything and anyhow. It is determined by the tightness of co-operative links. Opportunities of access to individual subjects is different by intensity, meaning and a scale of co-operation of co-operating subjects. Especially the definition and tracking of such “open zones” is, by our opinion, one of the key problems of the architecture design of new information systems. This problem is, except common technological questions of operational security, projected also into the organisational and economical aspects of operating information system (for example who will be responsible for individual data and application sources, how will be the share of costs of individual subjects solved etc..).

 

Information system open architectures will be outlined  with the ability to co-operate with  its environment, that means accepting offered services  and sources  and together , which is even more important, provide own services and sources. We would like to point out the term services. It doesn’t mean only to make ( for example with the help of WWW) own information accessible to partners. Stated implementation should be understood as providing or sharing applications (application modules and data), for example when implementing  technology for production, planning and tracking continuance of an order, preparation of marketing strategy, proposal documents etc.. Indicated forms of co-operation  based on information technology already exist. Internet has created for them a world-wide space.

 

Necessity of open applications and provisional integration of information systems  will bring global changes to IS/IT architecture. Classical triangle or pyramid of information system architecture will have to change. Here we leave the question “how” opened.

 

 

4.2 Individualisation of IS tasks

 

 

Information systems open architecture and subjects heterogeneity are leading us to another idea, which we expressed by the trend towards individualisation of tasks in information systems. Mr. Prof. Lundberg has already highlighted this phenomenon on a conference BCS in Edinburg in 1995.

 

Current level of information systems implementation can be characterised as:

 

·         most information systems are based on wide principal represented by highly integrated application packages, for which not only expanding functionality is characteristic, but as well rising demands on computer system sources and implementation time,

·         the heterogeneous character of applications is also significant. Information system is composed by specialised software components based on different technology, for example TPS (Transaction Processing System), MIS (Manager Information System), EIS (Executive Information System), DSS (Decision Support System), OIS (Office Information System), Workflow etc.,

·         new technology (Intranet, some office applications) is heading towards creating uniform user interface,

·         application software packages are integrated tools for optimisation of business processes with the possibility to customise individual modules of the package based on the results of the optimisation,

·         modern IS support integration of various technology to work with data (RDMS, OLAP, hypertext, picture, sound, video) with their operational usage based on the user requirements.

 

 

At present we have two trends going against each other - on one side there are big, highly integrated software packages with high level of generality and range of use, which gradually create de facto standards in this area ( SAP R/3, BPCS, Baan, Oracle Financials). These systems will, despite of all mentioned positive movements, with higher or lower level of difficulty adapt to special needs of user. With a certain exaggeration we can say, that standard software packages are more forming  a “standard user” than adapting itself to the individual user requirements.

 

On the other side, there is a trend towards higher individualisation, unique applications of information systems and not only among individual economical subject, but also inside them. This trend is, by our opinion, influenced by following factors:

 

·         at each information system besides standard applications there is growing importance of so called strategic applications, which are specialised functions of IS, which defer IS of one subject from IS of competition and should support and help a firm to gain a competitive advantage on the market (Donovan, 1994),

·         the qualification level of users in the area of IT is rapidly increasing and along with it a level and heterogeneity of ideas and demands on the functions of IS.

·         IT suppliers offer expanding range of tools for own users application implementation,

·         users activity and their interest in strengthening their own independence on wide and often not clearly organised application packages proves also increasing market with office applications, relatively simple EIS products and other technological tools for end users,

·         basic economical subjects management principle is being projected into the management of information systems, that means supporting decisions and competence on the lowest levels and simplify complicated and not clearly organised  management mechanism. This is leading towards the necessity of extension of environment for readjustment of IS applications for individual users,

·         if the qualification level of IT users (the second dot ) is increasing, as well the other way information technology with its included know how is helping the user to raise his expertise ( in economics, production technologies etc.). This is a moment which will lead towards specialised user demands and the need of higher specialisation of their tasks.

 

The above presented factors will bring us to a conclusion, that application level of information systems will return back from wide applications with a lot of parameters to specialised, interconnected applications. We can expect, that similarly, as it has happened with hardware, company IS will be composed from joint co-operating software components supplied by different producers.

 

We suppose, that specialised applications will have additional flexibility also in using external data sources and services. We believe that it will also allow even easier co-operation with external subjects as we mentioned in previous paragraph.

 

And one last note at the end - we see such development of applications as a new chance for Czech software houses ...

 

 

5. Systems Integration in co-operative society

 

Previous paragraphs should have prepared base for our final reflections, which we believe have, in this article as well as in the whole direction of our conference, the key role. That means we should be looking for the answers to the question, how the systems integration and the systems integrators will be developing in the next period. It is obvious, that we cannot give a definite recommendations or conclusions, because the probability level of estimating the IT development is always very low.

 

We will still specify the Systems Integration as a development management model and the implementation of information system with these characteristics:

 

·         Systems Integration will be more and more problem of interdisciplinarity (including technology, economics, sociology, psychology, law,...),

·         Systems Integration will be more and more projected into all areas of company management - it will include information strategy interconnection with other company strategies: marketing, production, finance etc., with the aim of optimal meeting of companies global strategy,

·         Systems Integration will cross borders of one subject and will start information systems integration of competitive partners. The level of information system, its approachability, flexibility and IS management level will be significant factors of partner selection of newly created alliances. In this context new problems will arise, as for example, how big share will individual subjects have on system integration in an alliance ( standards, products...), how firmly or loose create rules for co-operation, how to manage corporate projects etc..,

 

 

The organisation of  Systems Integration and the role of system integrator will also change:

 

·         the Systems Integration will be more and more established on tight co-operation between customer, products suppliers, services providers and consultants,

·         the role of system integrator will , by our opinion, accomplish any of presented subjects, which will have for the given task the best abilities ( mainly well qualified team of specialists). Each variant has its advantages and insufficiencies and its selection will always depend on the current situation and certain structure of partners,

·         systems integrator, will not be delivering one big application software package with responding technology and basic services but he will be able to choose from offered hundreds up to thousands applications (the building stones of IS) the ones, which will be the most suitable for the company and he will be able to interconnect them. Simultaneously he will have available his own or external development capacities for creation and maintenance of specialised applications,

·         systems integrator will be able to analyse approachable information sources based on a special needs of customer, which size and volume is reaching huge dimensions. Based on an analysis he will determine and make  accessible such sources, which will be necessary or advantageous for a customer at that time,

·         he will have available methods and tools for development and IS/IT operating. Growing importance will have methods and tools of IS/IT management, and that is for all levels of management, that means  strategic, tactic and operational. The information strategy will remain as a basic tool on strategic level, but its conception will be changing in terms of the above mentioned reflections.

 

 

5.2 Systems Integration - information strategy  at the end of 90’s

 

For the name of the last paragraph of our paper we have chosen already traditional subtitle of the conference. It is not only a play on words, but it is trying to punctuate the significance of the whole information system concept implementation, which is, in this environment of increasing rate of economical and technology changes and expanding offer of hardware and software products,  gaining a growing necessity. We understand this part also as a return to practical recommendations for information systems management of today.

 

 

Information strategies implementation and the way of use in information systems management in our conception consists of the following main principles:

 

Objectives and methods of implementation:

 

·         the primary objective of information strategy is creation of information system development plan for a period of approx. two or three years from the view of all crucial IS/IT dimensions (processing, functional, data, organisational, economical, personal, hardware, software and technological - Metodika MDIS [Vorisek, 1997] a their links,

·         information strategy must be formulated, so that it can represent effective base for decisions taking on the level of strategic company management and also on the level of informatics company management. Information strategy is than main principal of keeping permanent continuity and company informatics management consistence,

·         information strategy formulates the final level of IS/IT of a certain period and the method of transformation from current level to the aimed one,

·         information strategy document must respect maximal understanding and exploitation for decision taking. From this view the document is structured into three major parts:

1.     managers summary - contains project of next step  and main precautions in IS/IT and definition of individual informatics projects ( directed at content, costs, time consumption)

2.     basic text - contains the main conclusions from analysis and proposals of IS/IT development by the above determined dimensions (processes, functions,...)

3.     supplement part -  contains analytical principals for formulating conclusions within  the summary and basic text, which has mainly a table format.

 

 

Usability:

 

·         information strategy is the principal for processing the demanded documents for systems integration, or documents of other selective proceedings,

·         information strategy is the source of assigning individual projects and the tool of their management and joint co-operation

·         information strategy defines cross connections among IS/IT projects and other projects of company development (projects ISO 9000, company reengineering, qualification development project, ...)

·         ..... (external and internal) of individual projects, case studies and other documentation should be lead (organisational, economical and time schedule way ) to precise usage of already processed materials within the information strategy ( that is one of today’s biggest problems of information strategy application),

·         information strategy should be updated approx. once a year

·         information strategy should be the principal for information system development control (of its content, time schedule, costs and effects, level of technology).

 

 

Time of implementation :

 

·         information strategy is prepared, with the relation to the speed of economical environment changes, within a time period of 2 - 3 years, with once a year update,

·         implementation time of the first version of information strategy shouldn’t exceed 3 months ( otherwise it couldn’t respond fast enough to the environment and technology changes),

·         a year’s update should take about one month

 

 

Developers:

 

·         company management - information strategy is a part of company strategic management with the stress on economical, organisational, personnel aspects of informatics,

·         employers of informatics company department management,

·         external consultants - will bring into the development of information strategy impartial views and experience with creating similar strategic materials

 

 


 

 

 

 

IST Conceptual model:

 

IS/IT strategic management and creation of its main output - information strategies are rather demanding activities, which need a team of highly qualified people with different specialisation. For the following reading to be more comprehensive, we will present on the following schemes conceptual model of creating information strategy. Figure 1 is the general model of information strategy creation. It is clear from this model, that IST creation is composed from three main groups of activities:

 

1.     description and valuation of current IS/IT level

2.     objective IS/IT level definition

3.     proposition of possible ways of transformation of the present level to the final level.

 

Description and valuation of present level features strong and weak aspect of current IS/IT, determines the starting point on the way to the new objective and also makes possible to estimate the costs of transformation.

 

Eight key materials are used for the definition of the objective:

 

1.     IS/IT competition valuation (if competition has differently oriented IS, or is investing significantly different amounts to the IS/IT, then we should at least think about it)

2.     valuation of IS/IT level of major business partners  ( it shows the possibilities of business partner and company IS/IT integration for more effective joint co-operation),

3.     valuation of application software and services available on the market ( it gives information about which building stones we can use for our IS/IT development , and if we use them, how we have to adapt),

4.     IT/IS trends valuation ( when I decide my own direction of development, it is convenient to know, which direction the creators of components, methods and  tools of future information system are heading),

5.     the results of SWOT analysis ( indicate, which strong company aspects should be further supported and which aspects should be eliminated),

6.     company objectives and their priorities ( they predetermine objectives and  priorities of IS/IT),

7.     the BPR results ( from the description of business processes it is possible to derive their optimal information technology support),

8.     user requirements ( they concentrate together the user’s current knowledge and experience),

 

The IS/IT objective is determined in two levels. The first level is IS/IT global architecture, which determines the whole structure, its major building components and joint relations of these components. The second level develops the global architecture from eight partial views and their joint relations. The views are following:

 

1.     functional and process architecture,

2.     data architecture

3.     technology architecture

4.     software architecture

5.     hardware architecture

6.     organisational and legislative aspects

7.     personnel, social and ethical aspects

8.     economical aspects

 

Suggested ways of current IS/IT level transformation to the future level defines individual informatics projects  ( the IS/IT operations ).

 

The second concept, which is a part of information strategy conceptual model, is a concept which explains each procedure starting at the company objectives up to the individual informatics projects design  - see Figure 2. From the SWOT factors, company objectives, IS/IT trends analysis, IS/IT company level analysis, IS/IT competition level analysis and IS/IT major business partners level analysis,  we first derive the company vision of IS/IT and then the IS/IT company objectives. The IS/IT requirements will be derived from all above mentioned sources. The IS/IT requirements will be extended by the first gross BPR phase results. At the same time more SWOT factors, objectives etc.. can point at one common IS requirement and conversely one SWOT factor, one objective etc. can point at several heterogeneous requirements. After collecting all the IS/IT requirements, the information system final level function will be then derived. Functions, which are still not covered by the current information system, will be implemented by individual projects. The projects priorities are derived the same way.

 


 

 

 

 

6. Conclusion

 

Authors are convinced, that the present development of economical environment is heading towards the co-operative society. Co-operative society will put new demands on economical subjects as well as on information systems and information technology , which will support business processes and the accomplishment of company objectives. The changes will refer to  information system strategic management, the conception of system integration and the services of system integrator. Some of the expected changes were characterised in this paper. The development in next two or three years will show if the mentioned visions will be fulfilled or if the development will go a different direction.

 

 

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